Visual Designer & Digital Creator.
I'm Victoria Farr, a visual designer and artist who is devoted to crafting heartfelt design solutions that are a joy to use. A lifelong learner, I love tackling puzzles with design thinking & creativity. I’m always open to collaboration!
Have a great idea you need help building?
About Me.
Relying on user-centered design principles to produce high-quality visuals across a variety of platforms feels like the puzzle I was born to solve! I enjoy collaborating with fellow designers, developers, and clients to hone the design language of a project and create great-looking assets that people love to use.
What do I do?
Visual design also unites a wide variety of areas I've always been fascinated by - graphic design, identity design, branding, UI patterns, coding, and the visual messaging & communication skills that are so important in our rapidly changing world.
Here’s what I’m up to currently:
Brand Identity Design
✦ Craft the overall image, message, and visual representation of a brand.
✦ Design logos, color schemes, type scale, imagery, and icons that work well together.
✦ Maintain style uniformity and consistency using custom-created (or pre-existing) brand style guides.
✦ Create effective logos, icons, and illustrations for brands that scale without losing quality.
Responsive Web Design
✦ Design ‘mobile-first’, tablet, and desktop design comps for flexibility and quality in every aspect of user visual experience - including images, layouts, and responsive typography.
✦ Develop websites from design comps to responsive multi-page sites.
✦ Style content based on screen size, and work with standard breakpoints for devices utilizing media queries.
Social Media Content Design
✦ Conceptualization, design, and adaptation of content for organizations in social networks.
✦ Light copywriting & copy editing for social media platforms in collaboration with project stakeholders.
✦ Proficiency in multiple social networks, their unique characteristics, basic regulations - exporting and publishing content to enhance a brand’s ability to connect with their audience.
✦ Develop custom templates and time-saving resources to assist in generating future designs.
User Interface (UI) Design
✦ Plan the structure of digital products with user flow storyboards and collaborative site maps.
✦ Digital wireframing to diagram essential features, content, and functionality of digital products.
✦ Map and organizing assets so that priority content is easily accessible to users.
✦ Solve common web design and UI problems with pre-built design pattern solutions.
✦ Create digital mockups with styles and project content for clean, high-fidelity design comps.
Print & Digital Design
✦ Create cohesive print designs, layouts and web-based/interfacing publications using modern design principles.
✦ Augment custom or pre-existing identity design with effective color theory, icons, imagery, and modern typography to illustrate important ideas concisely.
✦ Create effective logos, icons, and illustrations that scale without losing quality.
✦ Communicate clear and powerful visual messages with flexible digital assets that are print (or web) ready.
Front End Development
✦ Proficiency in HTML5 & CSS3. Code multi-page static websites, and solve cross-browser compatibility issues.
✦ Solve a variety of layout issues and transform design comps into pixel-perfect websites.
✦ Proficiency in flexbox properties to deliver fluid, scalable layouts that prioritize mobile content.
✦ Configure custom domains and web hosting, launch websites via FTP clients.
✦ Navigate and work with files via the command line to work with Git repositories and projects under version control
✦ Work with and contribute to remote projects and team source code using Github.
©2022 🍊 Victoria H. Farr
